MELEKLER Value Use Design: How It Does Surface - Customer Want Scythe

Isbn: 9781118968055 Author: alexander osterwalder Publisher: john wiley publishing Language: english Binding: paperback Summary: the authors of the international bestseller business model generation explain how to create value propositions that customers cannot resist. value proposition design helps you tackle the core challenge of every business - creating compelling products and services that customers want to buy. Bu son derece pratik kitap, çevrimiçi tamamlayıcısıyla birlikte, size ürünlerin satılmasını sağlayacak süreçleri ve araçları öğretecektir. Kullanıcıların küresel bestseller'ı olan business model generation ile aynı çarpıcı görsel formatı kullanan bu devam, müşterilerin gerçekten istedikleri ürün ve hizmetleri tasarlamak, test etmek, oluşturmak ve yönetmek için "değer teklifi kanvasını" nasıl kullanacağınızı açıklar. Value proposition design is for anyone who has been frustrated by new product meetings based on hunches and intuitions

it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions that perfectly match customers' needs and desires. In addition, the book gives you exclusive access to an online companion on strategyzer.com. You will be able to evaluate your work, learn from peers, and download pdfs, checklists, and more. Value proposition design is an essential companion to the "business model canvas" from business model generation, a tool embraced globally by startups and large corporations such as mastercard, 3m, coca cola, ge, fujitsu, lego, colgate-palmolive, and many more. Value proposition design, size ve başarı için kanıtlanmış bir metodoloji sunar, satışa yönelik değer teklifleri, karlı iş modellerine gömülüdür."